Osamu Suzuki, the former Chairman of Suzuki Motor Corp, passed away on Wednesday, December 25, 2024, from lymphoma at the age of 94. Suzuki led the company for several decades, playing a crucial role in its global expansion. Under his leadership, Suzuki became India’s largest automaker and formed significant partnerships with General Motors Co. and Volkswagen AG to sell vehicles in North America and Europe. In 2019, he also forged a capital alliance with Toyota.
Though Suzuki stepped down from the presidency in June 2015, passing the role to his son Toshihiro Suzuki, he remained Chairman and CEO until later relinquishing the CEO title following a fuel-economy misstatement. The company had admitted to using unapproved methods to test fuel mileage in Japan, for which Suzuki took full responsibility, publicly apologizing and accepting a 40% pay cut.
Born Osamu Matsuda on January 20, 1930, into a farming family, Suzuki initially aspired to a career in politics, studying law and working at a bank before joining the family business through an arranged marriage to Shoko Suzuki, granddaughter of Michio Suzuki, the founder of the loom manufacturer that preceded Suzuki Motor Corp.
Suzuki’s greatest legacy was the creation of the Maruti 800 through a joint venture with the Indian government, which revolutionized the automotive industry in India. At the time, he acquired a 26% stake in the state-owned Maruti Udyog, setting the foundation for Suzuki’s dominance in the Indian market.
In the financial year 2023-24, Suzuki sold around 3.2 million vehicles globally, with more than half of those sold in India, trailing only Toyota in global vehicle sales.
Suzuki’s unconventional path to becoming the longest-serving head of a global automaker is a testament to his vision, leadership, and commitment to Suzuki’s growth worldwide.
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